Every year I try to get my self excited about watching the gaming summer shows , what use to be E3. This year honestly I just couldn’t. I tried watching a few minutes of both the Sony and Summer Games fest and felt bored. I’m sure a lot of these games these they show will be great. But the way the present most of them honestly doesn’t engage me in the slightest.

Sometimes you get a cinematic trailer that shows no gameplay sometimes (mostimes) you get just gameplay with no context.

I feel like the presentation format doesn’t work for games not anymore anyway. I feel like just setting up a YouTube channel or a playlist with game logos , descriptions and back stories with a small trailer would work so much better.

Unlike E3 this SGF is a Geoff cash grab where most larger companies seldom take part. Outside of new hardware I don’t see the need for this no context trailer barrage.

Maybe I’m just out of touch maybe I’m just insane. Thoughts ?

Edit :: people seem to be getting stuck on the title (which I’ve updated). I’m not saying all game reveals are bad. There have been some genuine gems. In some cases those gems were not the actual game. But it got the job done. This is my commentary on how I see the modern gaming marketing landscape.

  • HarkMahlberg@kbin.earth
    31·
    9 hours ago

    My bias is showing but Ace Combat 8 really bucked the trend this year.

    • Announcement trailer with gameplay and story premise during TGA 2025, releasing 2026.
    • Release date trailer during Sony’s state of play with more gameplay, more story beats, now with solidified release date for 4 months out.
    • Topping it off with a PC Port announcement of one of the beloved PS2 classics as a pre-order bonus.

    That’s a pretty strong, confident marketing campaign, especially when AC7’s first announcement was everything you’d hate: cinematic teaser, no gameplay, no story, no release date, game still 4 years away.

    That’s not to say it’s been perfect, they’re doing a pretty gross multiplayer season pass and pre-order bundle. Real hat store shit. But otherwise it’s been quite refreshing compared to all the other games I saw in the last 6 to 10 months.