Rowling has not just become the perennial main character of anti-trans activism; she is driving it around the world. She is not simply someone with bad opinions but, in fact, is someone actively using the royalties gathered from brand partnerships like this to fund fighting human rights organizations that dare to suggest trans women should have rights.

However, much money Tim Hortons spent to secure the rights to slap “Hufflepuff” on a donut is going to fund initiatives like Rowling’s public fight against Amnesty International UK after the organization characterized an anti-trans sexual violence support centre set up by Rowling as . . . well, anti-trans. Those colour-changing Patronus iced drinks are boosting the profile of someone who tried to ruin a cis woman boxer’s life last year just because she was a masculine woman at the Olympics. That themed trivia event at your local Timmies will support the continued visibility of someone who has decided to spend every day making trans people’s lives worse.