Beyond legal action, major appliance retailers have launched a fear campaign in recent months. In the province’s mainstream media—especially in Quebecor outlets, which is a business partner of Tanguay—readers were met with alarmist headlines predicting 30% price hikes for appliances.

It’s a lie. If they believed they can sell for 30% more they would have already done so. Remember, prices are set by the seller to whatever the market would bear. Costs are kept as low as possible.

“The things we sell have to function?! What!? 😭”