You are observing just one side of the equation: people who watched adds are using a product.

You don’t see the other part that is the problem. Cos of running those ads is higher than a profit gained from additional sales.

So… OP’s “hot” take is “losers exist”?

But that’s just inconsistent with the state of of current scientific knowledge.

Being poor makes you less likely to make a long term decision, not the other way around. In societies where income varies from season to season, you literally have less smokers when the money situation is good and more when the situation is bad. Long story short fighting for survival is extremely cognitively tasking. Thinking and planing is, literally, harder if you burned those resources on “what to put on the table… today”, problems.

Digital Marketing doesn’t work. Digital Bubble is here and it will burst hard ending the “free internet” in a process. The more you work in marketing, the less you are inclined to agree… or even listen…

This will not be preaty.