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Joined 2 years ago
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Cake day: June 6th, 2023

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  • There is a difference between “planning it to run for months” and “placing the order for months of advertising in advance”.

    Having worked in broadcasting, I can confidently say it is common for an ad buy to be modified multiple times during its run.

    And the advertiser often doesn’t order the entire run up-front. They will schedule it a week or 2 at a time and adjust based on what results they are seeing.