“Made with ingedients you can pronounce”
If you took the time to expand your vocabulary you wouldn’t need to pay a premium.
NSN#
Bespoke
Kids
Luxurious
When I say to a client “this is a particularly complex area” it means they gonna pay.
Financing available
Curated
One of a kind
Invitation only
“Contact us for pricing.”
If you have to ask, you can’t afford it
POA == Piss off, assholes.
Apple and Mac come to mind.
The mini is actually a pretty good buy but it’s hardly how Apple has historically priced things.
French words outside France.
Select, bespoke, artisanal, reserve
Premium.
Oddly enough, I’ve always associated claims of being premium in advertising with it actually being garbage.
I always see premium nowadays as “not the absolute bottom of the barrel”
-
Premium hotel room: not the cupboard in the basement with a single mattress and a broken TV but the next one up. No view or anything though unless you upgrade to a deluxe or higher
-
Premium economy seat on a flight: basically cattle class but with one inch extra leg room and fake leather seat cushions. Still can’t lie down or access better loos like in business or first class
-
Premium spirits: supermarket own-brand spirits but in a glass bottle rather than the super cheap shit they sell in plastic bottles
Etc…
Exactly. It’s a variant of “military grade”.
-
Boutique. Designer. Choice. Select. Prime
3 of those are grades of steak
A5 wagyu jeans
And none are the top grade either.
Correct 🤣
Market price












