How the fuck does anyone describe an artist generating game artwork as “human-led process”? You know what this rather sounds like? A “human” prompting image generation.
“Human-led process” really does sound like some marketing doublespeak bullshit. Like technically correct but doesn’t answer the question.
No generative AI was used in the creation of the artwork. Every stage began with the authentic original James Pond graphic and was completed using traditional digital illustration, 3D rendering and manual artistic refinement.
Maybe I’m picking words apart here, but they very carefully didn’t say gen-A.I. was not used at all. They only said it wasn’t used to create the final product. So the described process is:
original graphic
vague middle stage
finished off manually
I wouldn’t be surprised if they did something like use A.I. to create the design, and then essentially traced over it.
I’m not sure whether that’s actually better or not, but I’m inclined to believe them if they say that the final step was made by hand at least.
How the fuck does anyone describe an artist generating game artwork as “human-led process”? You know what this rather sounds like? A “human” prompting image generation.
“Human-led process” really does sound like some marketing doublespeak bullshit. Like technically correct but doesn’t answer the question.
Maybe I’m picking words apart here, but they very carefully didn’t say gen-A.I. was not used at all. They only said it wasn’t used to create the final product. So the described process is:
I wouldn’t be surprised if they did something like use A.I. to create the design, and then essentially traced over it.
I’m not sure whether that’s actually better or not, but I’m inclined to believe them if they say that the final step was made by hand at least.
Manual in comparison to what? The preceding Gen AI steps? I suspect we have an admission by omission here.
That does kind of sound like a good use of AI.
Maybe it was a human director leading a pack of ostriches doing the game. You never know.