Canadian automotive history was made today as DONGFENG launched as the first Chinese Automaker to enter the Canadian market. Greg got an exclusive first look...
super popular in Australia (we have no quotas and no tarrfis)
still a lot of sinophobia but that was the case way back as well. An example, my Grandfather was in WW2 and he said he would disowned my dad if he bought a Toyota when I was a teen (am 60 now). And when Sth Korea launched their cars they’re were laughed at.
I’d guess people will get used to the brand names. Hyundai was like that too. Most people will eventually settle on some bastardized pronunciation of the name, like this guy.
I think market-specific branding would help Chinese companies in the west.
super popular in Australia (we have no quotas and no tarrfis)
still a lot of sinophobia but that was the case way back as well. An example, my Grandfather was in WW2 and he said he would disowned my dad if he bought a Toyota when I was a teen (am 60 now). And when Sth Korea launched their cars they’re were laughed at.
Because Scion sold so well right?
I’d guess people will get used to the brand names. Hyundai was like that too. Most people will eventually settle on some bastardized pronunciation of the name, like this guy.
Most reasonable people won’t care, but I think a measurable percentage would be turned off by it, which you don’t want when entering a market.
It’s easy to drive a Merc, Benz, Bimmer, Chevy, Ford, or V-dub.
It’s harder (heh) to say “whoa he’s drives a Dong”
“I’ll be there in 5 minutes, look for a black Dong”
Idk maybe it’s easier after all.
Won’t be an issue 10 years in and global brand value is more important, especially when entering a market to compete on price rather than on prestige.
“did you see that Dong run the light?”
I have no idea how to pronounce it correctly. Hi-oon-day? I say hun-day
Rhymes with Sunday and pronounce the first Y.
Everybody worldwide knows about BYD.