• Krudler@lemmy.world
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    20 hours ago

    The one I’ve been hearing lately, granted it’s only a claim made in podcast ads I’ve heard:

    “Made from whole food -sourced ingredients”

    edit: That was a hard one to hyphenate and have it remain clear, so I spaced the hyphen to put more weight on the words whole food. The phrase means made with ingredients which were ‘sourced’ from whole food

    • k0e3@lemmy.ca
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      1 day ago

      I can’t even understand that line means tbh. What does food-sourced ingredients mean, and why is whole better than partial?

      • Krudler@lemmy.world
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        1 day ago

        They want you to feel as though you are getting whole foods. But since you’re getting ultra processed ingredients, they’re just telling you that at one point these ingredients were part of whole food. Before processing.

        In a way it’s brilliant bafflegab.

        • k0e3@lemmy.ca
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          23 hours ago

          Ah I see! The whole “ultra-processed food” issue hasn’t hit mainstream here in Japan yet so I wasn’t aware of what “whole food” implied. It’s kinda wild that food producers have to convince/trick us to believe that we’re being fed food.